The New Argos Summer ads are out. We shot them in North London in July
I happened to mention to my mum in Ireland that I was shooting for Argos and she was far more impressed than when I shot for Guinness or Coca Cola ...
I’ve had some prints made from the ‘We Are Loughborough’ series. These are Platinum prints made with a very old school print process by the guys at 139 Printroom. A platinum print uses platinum instead of the traditional silver. Best explained on their website:
“Platinum/ Palladium
Developed by William Willis in 1873, the Platinum Print is, for many, the epitome of photographic printing. Famed for it’s long tonal range and delicate warm colour, a Platinum/Palladium print possesses a luminosity not seen in more contemporary printing processes. “