I happened to mention to my mum in Ireland that I was shooting for Argos and she was far more impressed than when I shot for Guinness or Coca Cola or HSBC or Costa… Here they are Ma!
They images used on the underground have been animated too. Something to do with online shopping.

Thanks to Art Directors Matt Collier and Wayne Robinson who are now officially living the Mad Men dream in the USA, this was their last job with CHI & Partners in London