Showing posts archived in: Advertising

Navy Submarine shoot, how we did it

Jun 9th 2010 | 0 COMMENTS

As I mentioned in the introduction to this post a short while ago, “What do you do?” my commission to shoot Royal Navy recruitment advertisements for Y&R Rainey Kelly was far and away the most complicated shoot I have ever done. There were 6 print ads that we shot all over the UK starting on the Isle of Skye in Scotland and including the beaches of Cornwall, the bridge of the aircraft carrier HMS Ark Royal in Portsmouth and finishing on the canals of Camden in London. In this post I am going to show how we took the ‘Navy Sub’ from a line drawing to a finished ad.

On paper the ideas were overwhelming. 6 print ads that would appear in mens magazines over several months. Each advertisement included multiple scenarios representing real life situations that you might ...

“What do you do?”- Anatomy of a shoot for the Royal Navy

May 9th 2010 | 0 COMMENTS

I’ve been going through a lot of old work recently as 2009 was a bit of a milestone, 20 years of taking photographs.

Whilst filing away old boxes of negatives and contact sheets (film and yee olde proofs before computers took over) I came accross the monster that was my shoot for the ...

A Sunday Times TV ad for the Abbey Road Special

Aug 31st 2009 | 0 COMMENTS

I shot this for The Sunday Times, they were producing an Abbey Road Special magazine.

We had a wee tour bus with about 20 extras and the crew and we drove all over London to previously scouted locations to shoot different versions of how to cross the road safely whilst wearing fancy dress…

We didn’t shoot on Abbey Road itself by the way, it was more of a tribute to the original.

Fun fact: Michelle is in there wearing a wedding dress 6 months before we were married! (It wasn’t her dress so thats ok, isn’t it?)

Abbey Road Tv Ad for The Sunday Times from Conor Masterson on Vimeo.

TV ad I shot for The Sunday Times.

Photography and production by Conor Masterson
Agency Clemmow Hornby Inge & Partners
Creative Director Mickey Tudor

Aired September 2009

We casted a lot of extras who travelled across London with us on a coach recreating the famous Beatles cover on a variety of crossroads. (We steered clear of the actual Abbey Road crossing!)

 

About Conor

Conor is a photographer and film maker based in London. His images can be viewed on his website on the PHOTOGRAPHY and FILM links above. This blog is a good place to see all sorts of personal work and general projects in progress.

Twitter /
conormasterson

Follow Me

Tags

Recent Comments

Conor on Graham Hopkins Drummer with The Frames
"Hi Greg
There is something in the pipeline and it will definitely include some rockin ..."
greg on Graham Hopkins Drummer with The Frames
"is this a concert film that will get released in any form?"

Archive